Branding support for businesses in Edinburgh and Midlothian

Our expert brand support is fully tailored to your needs, in-house resource / skill, timeframes and budget — covering the areas of branding that will have the greatest impact on your business goals.

It could include:
• logo design
• tagline development
• branded templates
• a brand refresh or rebrand
• brand strategy and guidelines
• a review of your current brand positioning.

Whatever level of support you choose, we’ll look to improve your visibility and help you attract more of the right type of clients or customers.

Not every business needs to start again. Sometimes your existing brand has a strong foundation but needs sharper messaging, a more consistent application or a clearer position in the market. We can help you understand what is working, what isn’t and where small improvements could create the greatest commercial impact.

Yes. This is a key aspect to branding. We can review your competitors, your customers and the benefits you deliver to identify what makes your business distinctive. We can then help turn those differentiators into clearer messaging and positioning that works consistently across your website, social media, proposals and any other customer touchpoints.

Absolutely. Many businesses know they deliver a great service but struggle to articulate why customers should choose them over the alternatives. We can help identify and evidence the benefits you deliver, then turn them into sharper, more compelling messages that make your value easier to understand.

Professional branding can’t replace a strong product or service, but crucially it strongly influences how your business is perceived. A polished, credible and consistent brand can help communicate the quality and value you provide, attract the customers or clients you want and give you greater confidence in how you present your offer.

Yes. Your brand can play an important role in establishing your expertise and reputation. We can help define and communicate your specialist knowledge, distinctive approach or point of view so that your brand supports the position you want to occupy in your market.

Of course. Often there’s a lot of value in your existing branding as it’s gotten you this far and is recognisable to your existing customer base – it just maybe isn’t in keeping with where you want to take your business next. We can work with your existing identity and focus on the areas that need strengthening, whether that’s your messaging, positioning, visual consistency, customer touchpoints or brand guidelines. The aim is to make improvements where they’ll have the greatest impact.

If you’re not sure where to start, we can have a no-obligation conversation about your goals, challenges and current brand. We’ll help you identify the areas where improvements could make the biggest difference, it’s worth having a quick chat on it. Alternatively, a growth audit provides a clear, practical view of the brand actions that could support your business growth.

Yes. Strong branding is a key factor in building your local reputation and as a result, gaining trust from the community you operate within – all essential for business growth. Seeing professional branding on your van working at a neighbour’s, passing your beautifully branded shop front or visiting your website and social media pages and getting a professional impression makes a huge difference in how your business is perceived.

Key indicators include:

• the wrong type of customer e.g. people who mis-understand what you do or, what makes your business different
• your audience has changed over time – perhaps you keep attracting smaller or lower value jobs which are no longer where you want to be
• having to compete mainly on price, as customers don’t understand your differentiators from the competition
• your visual identity feels smaller than your business – looking at your business visually you don’t compete with more established competitors
• your marketing feels inconsistent – your messaging has evolved over time but if a prospect looks at your key touch points they see the old you mixed with the new
• you’ve become the bottleneck – customers choose you personally, rather than the business. A great position to be in, but a stronger business brand in addition to your personal brand will make growth and delegation easier.

Read our article: Six signs your branding may be holding you back