Find out how to grow your business

It’s a holistic review of your brand, marketing and bid activity. It looks at how these areas work together to identify the biggest opportunities for growth and gives you a clear route to focus your attention.

There’s no obligation to use our support to implement the recommendations but, if you would like our help we’ll look to offset some of the cost of the audit against the agreed activity.

It’s useful for businesses of all sizes that want to grow but aren’t sure where to focus their time, budget or resources.

If you feel there’s opportunities being missed, or you’re potentially too close to the day-to-day running of the business to see what might be holding growth back, an audit can provide an independent informed view.

Your prospects consider your overall presence when deciding whether to trust your business and invest in your services. For businesses that compete through tenders, your wider market positioning can also influence whether you’re invited to tender.

Looking at brand, marketing (and bid where relevant) activity together provides a more complete picture than reviewing each area in isolation.

The audit would be fully tailored to your business, market, stage of growth and ambitions.

We’ll discuss the best approach with you, but it could cover:

• digital presence
• lead generation & outbound approach
• value proposition & key messaging
• brand / competitive positioning
• evidence (case studies, reviews etc)
• historic bid submissions
• content / bid / image library
• bid / no bid process
• win themes & differentiators

Yes. The audit produces a detailed, actionable findings report designed to help you prioritise the opportunities that could have the greatest impact on your growth. Where possible we’ll indicate any easy quick wins upfront.

No. There’s no obligation to use us to implement the recommendations at all. The audit is designed to give you clarity on what needs attention, whether you choose to implement the recommendations yourself, use your existing team or bring in additional support.

Yes. If you’d like support after the audit, we can provide additional capacity to get the work over the line, coaching to help you implement it yourself, or hands-on support to get it done for you.

Where appropriate, some of the cost of the audit can be offset against agreed follow-on activity.

Audits are always carried out by a specialist with more than 20 years of experience across brand, marketing and bid activity, either in your industry or a similar specialism.

No. The first step is a no-obligation conversation about your goals and challenges. From there, you can determine whether a growth audit is the right starting point for your business.

They’ll require access to your current & recent historical related content and analytics. They’ll also need to have a couple of short calls or in-person meetings with you to ensure they fully understand your business, goals and pain points. In addition to this they’ll do a lot of their own research into things like the competition and buying behaviours in your market.

There are 3 key benefits to outsourcing this:

1. an experienced fresh set of eyes can be valuable when you’re too close to the business to see what’s getting in the way of growth.
2. often business owners or other senior employees also don’t have the time to step away from the day job to do this effectively.
3. an independent professional view helps to win the hearts and minds of the wider team, or even business investors, ensuring they’re on board with the growth strategy.